Be Beach And Frsh Announce Groundbreaking Partnership Set To Transform Entertainment And Nightlife Experiences In Dubai
Views: 725Published on: 06-Oct-2024
Dubai, UAE: Be Beach, the city’s hottest day-to-night seafront destination at Dubai Harbour, has announced a groundbreaking partnership with FRSH, the renowned homegrown brand celebrated for its vibrant music culture and community-focused events. This strategic collaboration marks a significant milestone in the region's dynamic entertainment landscape, promising to reshape lifestyle and nightlife while delivering unparalleled experiences for audiences both locally and beyond.
Renowned for its creative, immersive and authentic music-centric events that resonate with both local and international audiences, FRSH has built a strong reputation for delivering unforgettable experiences that celebrate culture, creativity, and community. The collaboration is expected to leverage the strengths of both entities, combining Be Beach’s extensive resources, industry expertise, and extensive reach with FRSH’s innovative concepts and strong local following.
The inaugural FRSH x Be Beach collaboration will launch on October 4th at Be Beach, with a series of high-energy events. Every Friday, FRSH Pool Vibes will set the mood from 10am, followed by the FRSH Brunch from 4pm to 7pm, and the FRSH Party from 7pm to 1am, with more exciting events scheduled throughout the rest of the season.
Commenting on the partnership, Elie Saba, Managing Partner of Addmind said: “We are thrilled to welcome FRSH into our family and raise the bar for events, creating unforgettable experiences for our audiences. FRSH’s dedication to celebrating music, culture and diversity, coupled with a commitment to authenticity and community, perfectly aligns with the core values of both Be Beach, part of the Addmind portfolio, and the wider group.”
“This partnership underscores our dedication to nurturing local talent and delivering exceptional entertainment both in the UAE and beyond. By combining our expertise and resources, we aim to create immersive experiences that bring people together, inspire creativity, and celebrate cultural diversity on a global scale,” added Saba.
Dany Neville, Founder and Curator of FRSH, shared Saba’s excitement: “Partnering with Be Beach is an incredible opportunity for us to scale our vision and bring FRSH events to a wider audience. We are confident that this collaboration will enable us to push the boundaries of creativity and provide even more extraordinary experiences for our community.”
Guests can expect a dynamic mix of innovation, entertainment, and cultural celebration, blending FRSH’s unique vibe with Be Beach’s renowned expertise and exceptional hospitality standards.
For bookings and inquiries, please call 058 585 FRSH (3774) or email info@frshdx.com
For more information and the latest updates follow @bebeachdxb and @frshdxb on socials.
Be Beach New Season Pricing:
Sand Lounges
Monday – Thursday: AED 200 (fully redeemable)
Friday – Sunday: AED 300 (fully redeemable)
Beach Sunbed
Monday – Thursday: AED 250 (AED 150 redeemable)
Friday – Sunday: AED 300 (AED 150 redeemable)
1st Row Pool Sunbed
Monday – Thursday: AED 350 (AED 250 redeemable)
Friday – Sunday: AED 400 (AED 250 redeemable)
2nd Row Pool Sunbed
Monday – Thursday: AED 250 (AED 150 redeemable)
Friday – Sunday: AED 350 (AED 200 redeemable)
Poolside Double Bed (2 pax)
Monday – Thursday: AED 900 (AED 600 redeemable)
Friday – Sunday: AED 1,300 (AED 1,000 redeemable)
Poolside Cabana (Up to 6 pax)
Monday – Thursday: AED 2,500 (AED 1,500 redeemable)
Friday – Sunday: AED 4,000 (AED 2,500 redeemable)
Jacuzzi Cabana (Up to 6 pax)
Monday – Thursday: AED 1,500 (AED 500 redeemable)
Friday – Sunday: AED 2,500 (AED 1,500 redeemable)
* The venue follows an entry policy of 16+ until 5pm and 21+ after 5pm.Valid ID or passport may be requested upon entry.
** Sunbed allocation operates on a first-come, first-served basis. Reservations are held for a maximum of 15 minutes. After this period, the reservation may be released, and guests will be placed on a waitlist.
Opening times:
Monday to Thursday: 10am until sunset
Friday & Saturday: 10am to 2am
Sunday: 10am until sunset
Location: Dubai Harbour
About Addmind Hospitality:
Addmind Hospitality stands tall as a beacon of innovation in the hospitality world. Founded by the trailblazing Tony Habre in 2001, this hospitality powerhouse has transformed the Middle East's entertainment landscape with its diverse range of restaurants, bars, lounges, and more.
About FRSH:
FRSH is a vibrant and inclusive brand that celebrates the energy and diversity of music culture. Through live events, concerts, and music festivals, FRSH showcases authentic talent and fosters a sense of community. The brand's commitment to authenticity, inclusivity, and cultural celebration makes it the go-to destination for music enthusiasts of all backgrounds.