Business

 

Key leaders from business and government sectors will congregate to lay the blueprint for greater economic cooperation between the two countries.

 

Abu Dhabi, United Arab Emirates, November 25, 2018: The capital city of Abu Dhabi will host the second edition of Economic Times India-UAE Strategic Conclave on November 27, 2018 under the patronage and in the presence of His Excellency Sheikh Nahyan Bin Mabarak Al Nahyan, the UAE Minister of Tolerance.

                                                                                                            

The day-long Conclave will feature key discussion topics including ‘Fresh ideas for the strategic ties’, ‘Encouraging trade and long-term strategy for enhancing non-oil trade’ and ‘The India UAE Defence and Space Collaboration.’

 

The Conclave, to be held at Grand Hyatt Abu Dhabi, will have an exciting line-up of participating leadership which includes ministers, higher leaders from government organizations, mission offices, semi-government and commercial bodies, trade organisations, commerce, industry including businesses, investors, innovators, advisors and specialists. 

 

The Conclave will identify new rewarding sectors in order to widen the scope of bilateral investments. Key business leaders and senior government officials will come together to lay the blueprint for greater economic cooperation between the two countries and explore the economic gains through boosting both the countries’ status as major trade hubs and key gateways to regional and international markets. 

 

Commenting on the significance of the Conclave, Mr. Deepak Lamba, President, Times Strategic Solutions Limited, said, “We are glad to conduct the second edition of Economic Times India-UAE Strategic Conclave in Abu Dhabi this year. This will further enhance the insights from the inaugural edition by identifying key areas for more investment flows between the two nations. This conference will enhance the connection between the governments and business communities of both countries to forge new partnerships and explore the possibilities of deeper cooperation in sectors of mutual interest.”

 

“The Conclave happens at a time when both the countries are seeking to increase innovation and entrepreneurship in sectors of mutual interest. Since India and UAE are two of the world’s largest and fastest growing emerging markets, the Conclave will provide a platform to highlight investment potential in India and the UAE by creating awareness among investors about exciting opportunities,” he added.

 

HE Sheikh Nahayan Mabarak Al Nahayan, Cabinet Member and Minister of Tolerance, will deliver his keynote speech at the Conclave, which will be inaugurated by HE Navdeep Suri, Indian Ambassador to the UAE. The Conclave will also feature HE Abdulla Al Saleh, Under Secretary of Foreign Trade & Industry at the UAE Ministry of Economy, and HE Dr. Matar Al Neyadi, Undersecretary of the UAE Ministry of Energy.

 

The line-up of thought-leaders to be featured in the Conclave includes HE Dr. Eng. Mohammed Alahbabi, Director General of the UAE Space Agency; Sharafuddin Sharaf, Chairman - UIBC & Vice Chairman of Sharaf Group; Abdulla Alshehi - MD, Chief Consultant & Founder  of National Advisor Bureau Limited; Ankur Singh - CEO & Vice-Chairman of Dana Group of Companies; Dr BR Shetty, Founder & Chairman - NMC Healthcare; Rajiv Agarwal, CEO & MD - Essar Ports; Cyrus Engineer, MD - SP International Property Developers; and Dilip Chenoy, Secretary General of FICCI.  

 

Other senior leaders at the Conclave include Gautam Sashittal - CEO of Dubai Multi Commodities Centre (DMCC); Arvind Varchaswi, MD - Sri Sri Tattva, Saurabh Kochar, Co-Founder of Foodpanda; M.A Yussuf Ali, Chairman & MD - Lulu International Group; Capt. BVJK Sharma, JMD & CEO of JSW Infrastructure Ltd; Ulugbek Yuldashev, CEO & Founder of AWOK.com; Raza Siddiqui, CEO of Arabian Healthcare Group; and Sangita Reddy, Executive Director of Apollo Hospitals Group in India.

 

The Conclave will also unveil two Coffee Table Books titled ‘The Economic Times Best Lifestyle Brands’ and ‘ET Best Realty Brands’.  

 

The inaugural edition of ET India-UAE Strategic Conclave laid the foundation of a very important platform for bilateral trade discussions between the two regional powerhouses and the second edition will take stock of the developments during the past year and deliberate on the future of this very important relationship.

 

 

About ET Edge

Times Strategic Solutions Ltd., functional under the brand name ET Edge, is an Economic Times initiative founded to empower multiple industries and segments by sharing critical business knowledge through strategic conferences and summits. Encompassing the Indian business vista, ET Edge strives to bring together visionaries and key leaders on its knowledge platforms to create social and business ecology conducive to the positive changes required by the industry. The main aim of this initiative is to channel global business intelligence through summits and conferences in overarching lectures, hands-on workshops, panels, roundtables and case studies.

 

*Source: AETOSWire

 

Senior industry experts will come together to discuss game changing trends in the pharmaceutical industry and the implications for Morocco

 

Dubai, United Arab Emirates, 26 November 2018: Frost & Sullivan has co-organised with AMIP (Moroccan Pharmaceutical Industry Association) to host its very first Healthcare Meeting on December 4, 2018 at the Hyatt Regency Hotel, Casablanca, Morocco.

                                                                                                  

2018 will be a tipping point for mainstream adoption of popular digital health tech/solutions and the transition of noble technologies from research/proof-of-concept to actionable healthcare and clinical applications. Envisaging huge growth opportunities, Frost & Sullivan will host the meeting and discuss the global trends and the growth opportunities in the healthcare and life sciences sector.

 

At the start of every year, Frost & Sullivan’s Transformational Health team brainstorms top predictions in the healthcare space. Despite on-going political uncertainties and rising cost pressures, the global healthcare industry will register a stable growth rate in 2018 and will cross the $1.85 trillion mark in terms of manufacturer revenues. Digital health investments crossed $6.5 billion in 2017, up to 109% from the previous year. This growth curve is expected to continue in 2018 as technologies and platform solutions that promote innovation around care quality, outcomes, and chronic disease management will continue to rise. High growth opportunities in emerging markets will change the paradigms of product development and geographic rollouts.

 

The Frost & Sullivan Healthcare and Life Sciences experts are predicting big disruptions, transformations and innovations in the coming years as the healthcare industry continues to overhaul outmoded business models.

 

“Our interactive workshop is designed to help managers and CEOs understand key issues affecting the healthcare industry globally,” noted Sandeep Sinha, Vice President & Head, Healthcare and Life Sciences, Frost & Sullivan. “Advances in areas ranging from cancer immunotherapy products to blood testing, as well as the convergence of cutting-edge technology such as artificial intelligence and blockchain will help shape the healthcare industry into a much-anticipated, value-based care paradigm.”

 

Attend the Frost & Sullivan Healthcare meeting to get updated on the most recent trends and future opportunities in the Healthcare domain, exchange your ideas with industry peers, engage in discussions with Frost & Sullivan healthcare experts, and more. If you are interested in attending the event, click here to register.

 

If you are interested in gaining more information on this meeting and speaking with our experts, please get in touch with Mourad Oubrich at This email address is being protected from spambots. You need JavaScript enabled to view it.

 

About Frost & Sullivan:

For over five decades, Frost & Sullivan has become world-renowned for its role in helping investors, corporate leaders and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion

 

*Source: AETOSWire

GCC Operators Set for Commercial 5G Launches in 2019; Supportive Regulatory Environment and Availability of Spectrum Key to Driving 5G Adoption Across Region

DUBAI, United Arab Emirates-- The Gulf Cooperation Council (GCC) Arab States1 are set to be global leaders in the deployment of 5G networks, with all six markets expected to launch 5G mobile services in the next two years, according to two new reports released today at Mobile 360 Series – MENA. The reports from GSMA Intelligence – ‘The Mobile Economy: Middle East and North Africa 20182 and ‘5G in MENA: GCC operators set for global leadership – highlight that pioneering mobile operators in the GCC Arab States are expected to launch 5G networks commercially from 2019, driving innovative new services across the region and spurring future growth. By 2025, 5G will account for 16 per cent of total connections in these markets.

“Backed by proactive government support, mobile operators, particularly in the GCC Arab States, have been quick to establish the foundations for global leadership in the deployment of 5G technology, moving rapidly from trials to early commercialization,” said John Giusti, Chief Regulatory Officer, GSMA. “While we are encouraged by their progress to date, it is imperative that the region’s governments create a regulatory environment that allows 5G to flourish, including releasing sufficient spectrum, so that businesses and citizens can fully enjoy the innovative new services that 5G will deliver, as well as the resulting socio-economic benefits.”

Policy Central to Realising 5G Digital Future

The reports encourage policymakers to establish spectrum roadmaps that commit to releasing sufficient quantities of spectrum across all frequency ranges to enable operators to meet coverage and capacity. They further note that governments should implement taxation policies that could improve affordability and boost digital inclusion, and adopt an approach to licence renewals that enables operators to make long-term investment decisions rather than maximising government revenue.

A Region of Rapid Subscriber Growth, Increased Smartphone Adoption

There are currently 381 million unique mobile subscribers (Q2 2018) across the MENA region, accounting for 64 per cent of the population.However, it is a diverse region in terms of market maturity, encompassing the advanced GCC Arab States, where 77 per cent of the population on average are mobile subscribers, alongside other North African countries such as Comoros, Djibouti and Somalia, where subscriber penetration is below 30 per cent.4 Between 2017 and 2025, the MENA region as a whole will see the fastest subscriber growth rate of any region except Sub-Saharan Africa, growing to reach 459 million or 69 per cent of the population.

The number of smartphone connections across MENA stands at 332 million as of Q2 2018, accounting for just over 50 per cent of total connections in the region. This is expected to continue growing at an average annual rate of 8 per cent to reach 587 million smartphone connections by 2025, or just under three-quarters of total connections across the MENA region. The UAE remains a global leader in terms of smartphone adoption, second only to Singapore, with smartphones accounting for 85 per cent of total connections. High mobile broadband usage and smartphone adoption has also resulted in more people across the region using data services such as IP messaging and using their mobile phones to watch online video.

Immersive Digital Entertainment Presents Revenue Opportunities in the Early 5G Era

The reports highlight how operators will offer enhanced mobile broadband services in early 5G deployments, while applications and services for enterprises will be introduced later. There will be significant opportunities for operators across new consumer-oriented services such as immersive reality, eSports and enhanced in-venue digital entertainment at stadiums and music venues, for example. Further, video consumption on mobile devices will evolve to include newer augmented reality and virtual reality applications that will make content even more immersive and data intensive.

Mobile Contributing to Jobs and Economic Growth

In 2017, the mobile industry contributed approximately $165 billion to the MENA region’s economy, equivalent to 4 per cent of GDP. This contribution is expected to increase to over $200 billion by 2022 as countries in the region benefit from improvements in productivity and efficiency brought about by increased take-up of mobile services. The mobile ecosystem also supported more than 1 million jobs in 2017, which includes workers directly employed in the ecosystem and jobs indirectly supported by the economic activity generated by the sector. Further, the mobile industry made a substantial contribution to the funding of the public sector, with more than $17 billion raised in 2017 in the form of general taxation.

*Source: AETOSWire

A Citywide Activation Organised by Arab Fashion Week and JollyTrust

The Seventh Edition of Arab Fashion Week returns to Dubai from 21st- 28th November 2018, headlining the new platform co-organised by Arab Fashion Week and JollyTrust, Dubai Fashion Days by Hala China, a joint initiative by Meraas and Dubai Holding.

DUBAI, United Arab Emirates-- Hala China, a joint initiative between Meraas and Dubai Holding, presents Dubai Fashion Days, a citywide fashion festival, co-organised by Arab Fashion Week and JollyTrust. The eight-day celebration of fashion-centric programming seeks to showcase the most exciting design talents from the Middle East, China and the rest of the world, affirming Dubai’s position as both an economic and creative hub for International fashion.

Dubai Fashion Days will transform Dubai’s fashion scene into a citywide activation at key destinations including City Walk and Dubai Design District (d3) and is supported by the Dubai Design and Fashion Council.

This pioneering cultural initiative sees the most powerful and influential fashion and development institutions of Dubai joining forces, to stage an innovative programme of fashion shows, retail pop-ups, industry talks and exhibitions, that is expected to attract more than 20,000 visitors.

Sheikh Majid Al Mualla, Chairman of Hala China, said: “The inaugural edition of Dubai Fashion Days at City Walk and d3 aligns with Hala China’s strategy to develop ongoing events and explore opportunities in trade, tourism and investment that can mutually benefit our economies. We have worked diligently to bring together industry experts and stakeholders to create an event that aims to positively impact the fashion world. With a strong offline and online presence, we are confident that Dubai Fashion Days will enable Chinese brands to explore the Dubai market and provide them with international exposure. The event will also establish links between UAE-based designers and the Chinese fashion industry.”

Headlining Dubai Fashion Days is the 7th edition of Arab Fashion Week which will take place at City Walk and d3, featuring runway shows from over 30 international and regional UAE designers including; AMATO COUTURE (UAE), ASMARIIA (RUSSIA), BLSSED (UAE), BAV TAILOR (UK), DIANA MAHRACH COUTURE (USA), DANIELLE BENICIO (BRAZIL), DKLTJU (CHINA), HKFG DUBAI CAR|2IE (HONG KONG), HKFG DUBAI MODEMENT (HONG KONG), HUANG JIA PRODUCTION (CHINA), HUMARIFF (RUSSIA), ILSE JARA (PARAGUAY), JOLLYCHIC (CHINA), JUDY & JULIA (CHINA), LA CAVA (CHINA), MICHAEL CINCO (UAE), MOLLY (CHINA), NINA ZANDIA (UAE), OLD TIMES (CHINA), PEARLA COLLECTION (UAE), SHEIN (CHINA), SOPHIA NUBES (SWITZERLAND), SORAYA B COUTURE (UAE), THISNORTHAT (CHINA), TONY MIRANDA (PORTUGAL), VERRAGEE (CHINA), VRO PARDO (PARAGUAY), WTC (CHINA), XIN IS LU (CHINA), XUNRUO (CHINA),YARA BINT SHAKAR (UAE), YOUPPIE! (CHINA), AND YI DAI MEI (CHINA).

In a first for any International Fashion week, collections shown on the runway will be available immediately for sale on the official e-commerce platforms of exclusive online retail partners JollyChic and MarkaVIP, transforming the runway shows into a practical see-now-buy-now revolutionary customer experience.

Jacob Abrian, Founder and Chief Executive of the Arab Fashion Council commented: “Arab Fashion Week is delighted to co-organise this powerful new initiative together with JollyTrust, in partnership with Hala China. The sum of our collective expertise will propel Dubai into new heights on the International Fashion Week Calendar, by providing designers participating in Arab Fashion Week with the unprecedented opportunity to sell their collections from the runway directly to the consumer.”

“Fashion is an expression of culture and a way to seek resonance. It is also an exploration of the future,” commented David Ding, Co-founder and Executive President of Jollychic, the strategic partner of Dubai Fashion Days and leading mobile e-commerce platform in the Middle East. “Emerging designers in China and the Arab world are becoming increasingly influential. Their voices are being heard and ambitions understood. We are very glad to support them on this journey as they seek to gain visibility on the international fashion stage and shape the future of our industry.”

For the first time, Jollychic will present and live stream their closing show at Arab Fashion Week, via their app, so that those unable to attend the show can still feel immersed in the excitement and can purchase directly from the catwalk.

“We aim to provide a seamless user experience to our clients. We are honored to work with all our partners to make Arab Fashion Week and Dubai Fashion Days a world-class event infused with creativity and technology, leveraging our position as a leading e-commerce platform to close the distance between couture, catwalk and consumer,” said Ding.

Aligned to Dubai Fashion Days, ‘China’s Textile Exhibition’ to be held at d3 will present 20 exhibitors from China, connecting Dubai-based designers with fabric suppliers and manufacturing facilities. It will also provide an ideal platform for designers from the two countries to network and exchange experiences and best practices through a series of talks and workshops led by industry experts.

This press release features multimedia. View the full release 

*Source: AETOSWire

Abu Dhabi, United Arab Emirates, November 19, 2018:-- Held under the patronage of His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, Lt. General HH Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, officially launched the inaugural edition of the Interfaith Alliance for Safer Communities: Child Dignity in the Digital World Forum.

 

The two-day assembly is hosted by the UAE on November 19-20 in recognition of the country’s leading role in promoting tolerance and interfaith dialogue.

 

In his speech at the opening ceremony, His Highness Sheikh Saif said: “We are gathered here today under the umbrella of peace, coexistence and tolerance; an approach that was inspired by the ideology, legacy and directives of the late Sheikh Zayed and the teachings of Islam. This approach is also supported by the UAE’s wise leaders, along with nations and people from around the world, who join efforts to consolidate these morals and uphold the values of justice tolerance and love.”

 

Sheikh Saif noted that the United Arab Emirates has endeavored to strengthen its cultural and religious partnerships to promote positivity, empathy and kindness for the service of humanity.

 

The opening ceremony also featured a keynote by Fatima Al Kaabi, known as the country's “youngest inventor” and the voice of children and childhood. Al Kaabi called upon religious communities, scholars and clergy to support and protect innocent and over trusting children from the dangers of the online world.

 

The Forum’s first day saw a number of high-profile panel discussions pertaining to the risks faced by children in the digital world, as well as the implications of online harassment and sexual abuse on children. Special sessions tackled the role of policymakers in protecting children against digital violence and abuse and the role of religious associations in this regard.  

   

 

The forum brings together 450 guests including religious leaders, NGOs and heads of industry to discuss ongoing social challenges and develop comprehensive solutions for protecting youth from cybercrime.

The Interfaith Alliance for Safer Communities Forum is an expansion of the Child Dignity in the Digital World Congress which was held in October 2017 in the Vatican and resulted in the “Rome Declaration” endorsed by Pope Francis. During the congress, the UAE was identified for its reputation for tolerance, and was consulted with to host an international forum to highlight its commitment to developing interfaith dialogue. These efforts resulted in the formation of the Interfaith Alliance for Safer Communities which will have its first event addressing the issue of child dignity online.

 

The forum is supported by Al Azhar, and is held in partnership with a number of global entities and organizations including Unicef, The Child Dignity Alliance, Arigatou International, The Global Network of Religions for Children, End Violence Against Children, Religions for Peace International, WePROTECT Global Alliance, The Center for Child Protection of the Pontifical Gregorian University, Al Azhar University, World Vision International, Shanti Ashram and International Justice Mission.

 

*Source: AETOSWire

 

 

Mobile Industry-Focused Event to Highlight Impact of New Technologies Such as Artificial Intelligence, Blockchain and 5G on the Region

LONDON--(BUSINESS WIRE/AETOSWire)-- The GSMA today announced a number of additional high-profile speakers for its Mobile 360 Series – MENA (Middle East and North Africa) conference taking place on the 26-27 November 2018 in Dubai. The mobile industry-focused event, which is now in its sixth year, will cover the key industry issues facing the region, with a particular emphasis on transformative technologies including artificial intelligence (AI), blockchain and 5G.

“Mobile is having a transformative impact across this diverse region with mobile operators in the GCC states laying the foundations for leadership in 5G and planning ahead to commercial launches, while the region’s emerging markets are seeing rising smartphone adoption,” said John Giusti, Chief Regulatory Officer, GSMA. “We have a incredible line-up of expert speakers this year, ready to outline the key issues and challenges facing the region – we’re looking forward to a thought-provoking and exciting showcase.”

New speakers added to the agenda include:

  • Hakam Kanafani, Chairman of the Board, Arab Advisors Group
  • Ola Doudin, CEO, BitOasis
  • Sandra De Zoysa, Chief Customer Officer, Dialog Sri Lanka
  • Saleem Alblooshi, Chief Infrastructure Officer, Du
  • Chafic Traboulsi, Regional VP, Head of Networks Middle East, Ericsson
  • Khalifa Hassan Al-Forah Al-Shamsi, Group Chief Corporate Strategy and Governance Officer, Etisalat
  • Dr. Mohamed Madkour, VP Global Wireless Networks Marketing and Solutions, Huawei
  • Ramit Harisinghani, Vice President/Head of MEA, HTC
  • Ouassim El Arroussi – Marketing B2B Director, INWI
  • Bashar Arafeh, Managing Director, MEA, Irisguard
  • Elcin Yanik, EVP Market Development, Mastercard
  • Dr. Atef Helmy, Senior Advisor, Board of Directors, Orange Middle East and Africa
  • Madhu Dua, Vice President, Reliance Jio
  • Dr Homoud Mohammed Alkussayer, Governance and Regulatory Affairs Sector VP, STC

They join previously announced speakers including:

  • Hatem Dowidar, CEO International, Etisalat
  • Imen Benzine, CMO, Algerie Telecom
  • Dr Ling Wu, Chairman, Carrier Blockchain Study Group (CBSG) Consortium
  • Osman Sultan, CEO, Du
  • Rafiah Ibrahim, President Middle East and Africa, Ericsson
  • Mohie Elrafey, CMO, GE Healthcare, Eastern Growth Markets
  • Jawad Abbassi, Head of MENA, GSMA
  • John Giusti, Chief Regulatory Officer, GSMA
  • Anthony Butler, Leader and Chief Technology Officer, IBM Blockchain Services, Middle East and Africa
  • Jaime Galviz, COO and CMO, Microsoft MEA
  • Thierry Millet, CEO, Orange Tunisia
  • Navin Gupta, Managing Director, South Asia and MENA, Ripple
  • Daichi Nozaki, VP Global Business, SoftBank
  • Nasser bin Suleiman Al-Nasser, CEO, STC
  • Ahmed El Beheiry, CEO, Telecom Egypt
  • Aysem Ertopuz, EVP Digital Services and Solutions, Turkcell
  • Scott Gegenheimer, CEO Operations, Zain Group

Being held at the new location of the Westin Mina Seyahi Hotel in Dubai, the two-day Mobile 360 – MENA will bring together senior-level delegates from across the region to discuss the key developments in the mobile industry and their impact on businesss and citizens across the region. Topics will include cybersecurity risk, digital identity and the Internet of Things, as well as an in-depth focus on the policy and regulatory approaches needed to drive further innovation in the 5G era.

New Sponsors

A number of new industry sponsors have recently signed up to support the event, including Telecom Egypt, who have joined as Mobile Partner, alongside Mastercard as Industry Sponsor, Irisgard as Showcase Sponsors and Novation City as Supporting Sponsor. They join previously announced sponsors including Etisalat (Host Sponsor), Huawei (Headline Sponsor), and Ericsson, Facebook, Intelsat and Matrixx Software (Supporting Sponsors).

For further information on Mobile 360 – MENA, including sponsorship opportunities, please visit www.mobile360series.com/mena/. Follow developments and updates on Mobile 360 – MENA (#M360MENA) on Twitter @GSMAEVENTS, on Facebook www.facebook.com/Mobile360Series and LinkedIn on www.linkedin.com/company/gsma-mobile-360-series. Download the event app for further information: www.mobile360series.com/app/.

-ENDS-

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators with over 350 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences.

 

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

*Source: AETOSWire

Poised to Transform Developing World Dairy Industry

DUBAI, United Arab Emirates & NEW YORK- At the request of several customers who are in advanced stages of discussion with the company and want it to have a strong local presence, International Dispensing Corporation (IDC; IDND) has established IDC SAMEA (Southwest Asia, Middle East, Africa), a regional office based in Dubai. The purpose of IDC SAMEA is to enable, coordinate, and execute turn-key solutions for a large-format aseptic package with The Answer® tap, first to penetrate and transform the dairy industry of Pakistan, and subsequently that of neighboring countries that have similar dairy issues.

IDC SAMEA will manage the entire supply chain – taps, bags, filling equipment, boxes and/or dispensers. Last month IDC announced the formation of the Alliance for Aseptic Foodservice™ (AAF™); IDC SAMEA will work with AAF charter members to deliver its complete solution to dairy customers, with the initial focus on Pakistan. IDC and AAF™ members plan to replicate the success and all the learning from this model into other key geographies.

Pakistan is the world’s fourth largest dairy consuming country, yet less than 10% of the country’s milk is processed and packaged. The rest is in the form of “loose” milk: raw unprocessed milk served from open vats.

IDC SAMEA and its customers will offer fresh milk directly from dairy farms, aseptically processed and packaged in a closed bag-in-box (BIB) system anchored by The Answer®, the world’s only aseptic dispensing tap. An extensive market survey in Karachi conducted by ZAP Logistics, an IDC customer, indicated overwhelming acceptance of the IDC package, appreciation of its push-button ease for pouring, and the taste and quality of the milk.

Commencing its efforts in Pakistan, the group also intends to address similar dairy markets in Bangladesh, India, Turkey, and Africa. IDC SAMEA has already begun marketing the solution in Africa, though Pakistan represents the most imminent opportunity. The closed bulk aseptic package offered by IDC SAMEA has the potential to improve milk quality, safety, waste, and nutrition for well over 2 billion people in those countries and to create a lasting legacy.

Pär Söderlund, former Managing Director for Tetra Pak Pakistan, spearheads the efforts of IDC SAMEA. Mr. Söderlund said: “The Answer® innovation represents a tremendous opportunity in this vast region. We are very excited to offer this solution to the region and to deliver safe, nutritious milk in a very convenient large size package that truly makes a difference.”

About IDC

Based in New York City, IDC (IDND; www.idcinnovation.com) is a packaging research and development company that creates and manufactures disruptive innovations for the beverage and liquid food industries. The company is best known for its international award-winning The Answer®, the world’s only certified aseptic tap which prevents micro-organisms from compromising product safety even through prolonged unrefrigerated use. The Answer® is used for both low and high-acid beverages, including dairy, dairy-based coffee, juice, tea, and coconut water in large-format foodservice applications and is currently being deployed in the USA, China, Germany, Pakistan, and Mexico. The company’s trademarked BID™ (Bag-in-Dispenser) system is believed to be the industry’s most economical and environmental means of delivering UHT beverages.

*Source: AETOSWire

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